Twitter Notes - Twitter Ads

Twitter might be an easier medium for B2B profiles, with a much lower investment cost that other social media platforms.  Don't forget, there are 100s of millions of people are active on twitter every day.  There is a good chance, that there are some potential customers for your brand, product, service in those numbers. 

Trends

This is what the coversation is about, right now on twitter. What is trending that is in your area? What hashtags are relevant, that you can passively boost your ads and/ or posts.  You can also run these ads based on trends or specific key words on twitter.  You want this passive boost from other profiles, to increase the unpaid reach of your ad or tweet.

Twitter Notes - Media

Video

Video is short form. These need to be less than 2 minutes.  You can post them directly to Twitter or you can link to an alternate video source.  How to choose is based on where do you want to drive the engagement with this video? Where do you want users to watch it? Twitter, Vimeo, You Tube?

Going away from twitter might prevent or deter some users from engagement.

Twitter Notes - Basics

Getting Started

Most tweets have a very short lifespan.  This is not a social media for lazy people.  This is one you have to be active on.  Twitter is still a place to engage a community.  Don't be different online to build your community than you would in real life. 

Profile

This is your real estate. This is your presence. This is HOW you are making your first impression.  

Pinned Tweet

A pinned tweet is a great way to introduce your brand to the world. This might be the first tweet that many people see when they visit your site.  In terms of a musician, this is a great way to keep your latest release, tour dates, or merchandise you have available.

Even with the new character limits, these "content rich tweets" need to be focused.  When you are announcing tour dates give the new shows happening, but remind everyone that it is in support of this new album. The new merchandise for the tour, starting on such date.  

The success of the last tour allowed us to record a new album of material. Thanks to fans like you we get to keep doing this!

Click the link for 80% off all the remaining tour merchandise while supplies last!

Now when you are just beginning, don't immediately try and sell something.  You have such a long period of introducing yourself to people and the world, that a sales pitch should not be your first goal.  What interesting thing, brand story, etc. do you have that would interest people. 

Hashtags

I like 1 to 3 at the most per tweet.

Make sure you research what the hashtag might mean before you use it.  Make sure it does not have a second meaning you are not familiar with.  Depending on the size of your market this could include other geographic locations, and cultures.  Words can mean funny things sometimes.

Make sure the hashtags you are using are unique enough that you don't get swallowed up in a large crowd, but is not unique enough that no one will ever see it.

Twitter Lists

These can be useful, to help grow followers.  List are aggregates of data that profiles can follow, and then the users can then follow you.  These new followers, will see that first pinned tweet.

more Rick Barker tips - Community

YouTube is still the number 1 music discovery source.  This is where to put covers and similar.  YouTube is now a search engine.  Make sure the description is filled out so you can drive them to where you need them.

It is not the number of followers.  It is the quality of those followers.  Is there interaction, or just creepy bots.  You need to view it as your real estate. You own this.  You can control how it looks and is presented.  This is your house.

Rude followers, block them. Creepy bots, block them. Just looking for a follow back, block them.  Now each location has its own purpose.

Facebook can not tell between creepy bots and user when you are targeting your ads.  Why waste your money on a follower that will never buy your product.

Come  Up with your social media meal plan Lan. What he means by this, is you need to give something to them for breakfast, something to them for lunch, and something to them for dinner.. What's your snack on during the day can be your normal interactions on social media. Start looking at your social media platforms platforms as your customer support or customer interaction Is black forms.

Thanks for the video

Chris Punsalan TV
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In this episode of Figure It Out, I show the EASIEST way for me to sample using the Time Warp function in Ableton Live and how I chop samples using the slice to new midi function in Ableton Live.
"""

Thanks for this. Was helpful and gave me some new ways to look at ableton and music writing.