sound exchange distributes more royalties

SoundExchange distributed $1B royalties in 2023, up 4.3%

https://www.hypebot.com/hypebot/2024/01/soundexchange-distributed-1b-royalties-in-2023-up-4-3.html

Always like this numbers like this going up.

Should sheet music be required for music school?

Licensing

Definitions

Upfront payment Such and such studio or production company can pay you upfront a set amount of money for either the master licensing fee and/ or the synch licensing fee.  You could be paid upfront a set amount for only one of these, or both sets of rights for use in that particular show.  Whether or not these are exclusive is also different. 

Backend Licensing Fees - this is what is paid to you by your PRO.  That means ASCAP, BMI, or SESAC in the USA.  Other PROs operate in other parts of the world.  Each PRO has a different payment scheme, so you should check their website and enquire as to how they pay for synch licensing.

Your rights

Their are 2 rights you need:

The composition or song right. you write the song, you own it.

The Master Sound Recording, you record the song, you own this.

If you sign a contract with a record company, or a publishing company, either of these rights can change, and depending on the contract, you could sign away all of the rights to your music, both as a composer and as the owner of the sound recording.

Twitter Notes - Twitter Ads

Twitter might be an easier medium for B2B profiles, with a much lower investment cost that other social media platforms.  Don't forget, there are 100s of millions of people are active on twitter every day.  There is a good chance, that there are some potential customers for your brand, product, service in those numbers. 

Trends

This is what the coversation is about, right now on twitter. What is trending that is in your area? What hashtags are relevant, that you can passively boost your ads and/ or posts.  You can also run these ads based on trends or specific key words on twitter.  You want this passive boost from other profiles, to increase the unpaid reach of your ad or tweet.

Twitter Notes - Media

Video

Video is short form. These need to be less than 2 minutes.  You can post them directly to Twitter or you can link to an alternate video source.  How to choose is based on where do you want to drive the engagement with this video? Where do you want users to watch it? Twitter, Vimeo, You Tube?

Going away from twitter might prevent or deter some users from engagement.

Twitter Notes - Grow Campaigns

 --> Introduce yourself. Why your particular story?  What is the thing that sets you apart?

--> Self Engagement - Find who is "talking" about what you do? What you are doing. Jump into that conversation.

--> Silly Polls - Pick all the influences and bands you admire.  All the artists or players that have influenced your playing. Create and NCAA style weekly challenge of which band or player is better?  People love to read, participate, engage, and even argue about the choices and/ or outcomes.

Cultivate these new fans. Don't let the bots take over.  This is true of all social media.  Make sure your followers are how you might want to potentially introduce yourself to others.  New profiles will come to your profile from all sorts of locations, links, reasons, etc.  Everything in your profile is your introduction.

Are you considering ads? New tweets or old tweets?

Twitter Notes - Campaigns

1. Grow Followers - A Campaign for growing followers. Helps you find on what tweets work, and what time of the day week they work on.

2. Engagement - Get the followers to jump into the conversation. Get your followers to jump into the community. How do they get involved.  That community management is also important.  Make sure you grow the community you want, not the one that festers.

3. Conversion - Convert from engagement to purchase. convert to sales. Convert to lifelong fan or brand fan.  Can you tell me what the conversion rate for the campaign is?  Are you using ads? How much does it cost per click?

Hashtags

What hashtags are relevant? What is trending? Is there something that is trending, but will not swallow you up?  How much "passive boost" can you get from your ad?

Engagement

Twitter is good for managing communities built in other social networks.  Look at how some companies use twitter as their customer support interface.  Many can successfully manage their interactions all the way to resolution with their communities.