my name is matt
A running journal of my life in and out of music.
2024-04-15
1bluebass :: Studio Classwork :: 808 Beat
2024-01-23
sound exchange distributes more royalties
2022-09-09
Licensing
Definitions
Upfront payment Such and such studio or production company can pay you upfront a set amount of money for either the master licensing fee and/ or the synch licensing fee. You could be paid upfront a set amount for only one of these, or both sets of rights for use in that particular show. Whether or not these are exclusive is also different.
Backend Licensing Fees - this is what is paid to you by your PRO. That means ASCAP, BMI, or SESAC in the USA. Other PROs operate in other parts of the world. Each PRO has a different payment scheme, so you should check their website and enquire as to how they pay for synch licensing.
Your rights
Their are 2 rights you need:
The composition or song right. you write the song, you own it.
The Master Sound Recording, you record the song, you own this.
If you sign a contract with a record company, or a publishing company, either of these rights can change, and depending on the contract, you could sign away all of the rights to your music, both as a composer and as the owner of the sound recording.
2022-09-02
Twitter Notes - Twitter Ads
Trends
2022-08-26
Twitter Notes - Media
Video
Video is short form. These need to be less than 2 minutes. You can post them directly to Twitter or you can link to an alternate video source. How to choose is based on where do you want to drive the engagement with this video? Where do you want users to watch it? Twitter, Vimeo, You Tube?
Going away from twitter might prevent or deter some users from engagement.
2022-08-19
Twitter Notes - Grow Campaigns
--> Introduce yourself. Why your particular story? What is the thing that sets you apart?
--> Self Engagement - Find who is "talking" about what you do? What you are doing. Jump into that conversation.
--> Silly Polls - Pick all the influences and bands you admire. All the artists or players that have influenced your playing. Create and NCAA style weekly challenge of which band or player is better? People love to read, participate, engage, and even argue about the choices and/ or outcomes.
Cultivate these new fans. Don't let the bots take over. This is true of all social media. Make sure your followers are how you might want to potentially introduce yourself to others. New profiles will come to your profile from all sorts of locations, links, reasons, etc. Everything in your profile is your introduction.
Are you considering ads? New tweets or old tweets?