Twitter Notes - Media

Video

Video is short form. These need to be less than 2 minutes.  You can post them directly to Twitter or you can link to an alternate video source.  How to choose is based on where do you want to drive the engagement with this video? Where do you want users to watch it? Twitter, Vimeo, You Tube?

Going away from twitter might prevent or deter some users from engagement.

Twitter Notes - Grow Campaigns

 --> Introduce yourself. Why your particular story?  What is the thing that sets you apart?

--> Self Engagement - Find who is "talking" about what you do? What you are doing. Jump into that conversation.

--> Silly Polls - Pick all the influences and bands you admire.  All the artists or players that have influenced your playing. Create and NCAA style weekly challenge of which band or player is better?  People love to read, participate, engage, and even argue about the choices and/ or outcomes.

Cultivate these new fans. Don't let the bots take over.  This is true of all social media.  Make sure your followers are how you might want to potentially introduce yourself to others.  New profiles will come to your profile from all sorts of locations, links, reasons, etc.  Everything in your profile is your introduction.

Are you considering ads? New tweets or old tweets?

Twitter Notes - Campaigns

1. Grow Followers - A Campaign for growing followers. Helps you find on what tweets work, and what time of the day week they work on.

2. Engagement - Get the followers to jump into the conversation. Get your followers to jump into the community. How do they get involved.  That community management is also important.  Make sure you grow the community you want, not the one that festers.

3. Conversion - Convert from engagement to purchase. convert to sales. Convert to lifelong fan or brand fan.  Can you tell me what the conversion rate for the campaign is?  Are you using ads? How much does it cost per click?

Hashtags

What hashtags are relevant? What is trending? Is there something that is trending, but will not swallow you up?  How much "passive boost" can you get from your ad?

Engagement

Twitter is good for managing communities built in other social networks.  Look at how some companies use twitter as their customer support interface.  Many can successfully manage their interactions all the way to resolution with their communities.

Initial Experiments :: R2 Unit

This track has been around in one form or another for many years for me.  It has never been properly called "finished" and released.  For me, this is me finally laying this track down for now.  I need to be done with it. 

This started with a sample of a mistake.  I was trying to play something else, made a mistake.  The other song remains in a folder on a hard drive, but I copied the mistake to another thing, and started messing with it.  After awhile the organ line ended up again as a sample on my Maschine, and then finally into Ableton.

Most of the current form of this song, was discovered on the Maschine.  The drums especially were done with this.  These are just stock libraries, but really paired down, then combined with other kits.  Multiple midi parts  were doubled, but as I said, it did end up in Ableton.

For awhile, things were going very well, adn then I started to hit a processor ceiling on the laptop I was using at this time. I bused a ton of midi tracks down to audio, to try and save space. 

Then a new PC, so some new things, try and revert to some older versions to "save" a few things, but at some point, you just have to stop.  I have put too much time into this song probably.  

I can still hear how early this song is in my production learning curve.  There are so many things I would like to redo with new things that I have learned, but time to move on.

Twitter Notes - Basics

Getting Started

Most tweets have a very short lifespan.  This is not a social media for lazy people.  This is one you have to be active on.  Twitter is still a place to engage a community.  Don't be different online to build your community than you would in real life. 

Profile

This is your real estate. This is your presence. This is HOW you are making your first impression.  

Pinned Tweet

A pinned tweet is a great way to introduce your brand to the world. This might be the first tweet that many people see when they visit your site.  In terms of a musician, this is a great way to keep your latest release, tour dates, or merchandise you have available.

Even with the new character limits, these "content rich tweets" need to be focused.  When you are announcing tour dates give the new shows happening, but remind everyone that it is in support of this new album. The new merchandise for the tour, starting on such date.  

The success of the last tour allowed us to record a new album of material. Thanks to fans like you we get to keep doing this!

Click the link for 80% off all the remaining tour merchandise while supplies last!

Now when you are just beginning, don't immediately try and sell something.  You have such a long period of introducing yourself to people and the world, that a sales pitch should not be your first goal.  What interesting thing, brand story, etc. do you have that would interest people. 

Hashtags

I like 1 to 3 at the most per tweet.

Make sure you research what the hashtag might mean before you use it.  Make sure it does not have a second meaning you are not familiar with.  Depending on the size of your market this could include other geographic locations, and cultures.  Words can mean funny things sometimes.

Make sure the hashtags you are using are unique enough that you don't get swallowed up in a large crowd, but is not unique enough that no one will ever see it.

Twitter Lists

These can be useful, to help grow followers.  List are aggregates of data that profiles can follow, and then the users can then follow you.  These new followers, will see that first pinned tweet.