Twitter Notes - Campaigns

1. Grow Followers - A Campaign for growing followers. Helps you find on what tweets work, and what time of the day week they work on.

2. Engagement - Get the followers to jump into the conversation. Get your followers to jump into the community. How do they get involved.  That community management is also important.  Make sure you grow the community you want, not the one that festers.

3. Conversion - Convert from engagement to purchase. convert to sales. Convert to lifelong fan or brand fan.  Can you tell me what the conversion rate for the campaign is?  Are you using ads? How much does it cost per click?

Hashtags

What hashtags are relevant? What is trending? Is there something that is trending, but will not swallow you up?  How much "passive boost" can you get from your ad?

Engagement

Twitter is good for managing communities built in other social networks.  Look at how some companies use twitter as their customer support interface.  Many can successfully manage their interactions all the way to resolution with their communities.